Using the "Advertiser Campaigns" to Gather Usage Data in FourWinds

Overview

Is your sign being used to its full potential? What content items, on your sign, are the most valuable to your audience? Using the Advertiser Campaign to gather tracking data allows you to measure the effectiveness of your signage.

Advertiser Campaign Setup Instructions

1. From FourWinds Content Manager, click on Tools and click on Advertising.
   
2. Click New Campaign.
   
3. Fill out the Name, Start & Stop date of the campaign and Name the advertiser.
   • The advertiser should be your unit prefix.
   • The campaign name is what you're going to be tagging each sign with. Again, this should be your units prefix.
     

Note: When SPH and Ross asked the Digital Signage team about reporting, we tried some experimentation to see if we could come up with a solution from what we had. This was our testing of the Advertising campaign.

The additional campaigns were unnecessary. During reporting, it will let you be more granular with what you get reports on. All this does is add more clutter to the system; One Advertiser - One Campaign.

Tag Items to a Specific Campaign

1. On any content item, right click and select Edit Source Content.
2. Click on the tab that says Resources and Input.
3. Next to Advertising Campaign, pick the campaign you set up for this content item.
4. Check Log when this content plays.
   
5. Click Ok.
   • Once all content items are being tracked, deploy the sign.

Reporting

1. To run reports on this campaign, go to FourWinds Content Manager, click on Tools and then click on Advertising.
2. At the top of the window, click on Reports and click on Audit Summary Report.
   
3. Select your range and click Next.
   • DO NOT CLICK FINISH.
     • Clicking finish will audit every sign in the network even those in other units. You will not crash anything but you will render your instance of FourWinds Content Manager useless for quite a while.
4. In the next window, select your unit prefix.
5. Click Next.
   • DO NOT CLICK FINISH.
6. In the new window, all the campaigns associated with that Advertiser (Unit) will show up.
   • Select the one you want to run reports on.
7. Click Next.
   • DO NOT CLICK FINISH.
     
8. Now it will let you choose which content items you want to include in this report.
9. Click Next.
   • DO NOT CLICK FINISH.
10. Select Locations to include in the report.
    • During our testing, we could see every "location". We are not sure if individual content managers would see other locations or just the ones they manage.
      • Assuming you also see the entire network, we recommend clicking Reset Selection and then selecting the individual location you want to report on.
11. Click Next.
    
12. Select individual signs within that location that you want to report on.
13. Click Finish.
    

Note: Once it’s done running the reports, you will probably get an error. This is due to the version of Microsoft Word we have installed. When the server gets updated to the most recent windows server version, we will be looking to updating this as well.

• The file is saved here:
  • \\dsw-common.m.storage.umich.edu\dsw-common\Reporting
  • You should have access.
  • The reports once run look like this: