Users of the Digital Signage service should:
- Maintain HIPAA compliance (Do not publish PHI)
- Protect sensitive instutional data (Do not publish it)
- Avoid profanity or other offensive material
- Get appropriate permission/meet the licensing agreement before using copyrighted material
Signs can include faculty and staff names and locations; this information is considered public.
Keep it Simple
- Be concise
- Write in phrases rather than full sentences
- Use active voice and action verbs
- Use 3 or fewer content regions
Keep Your Content Fresh
- Maintain a large stock of imagery to swap in/out
- Alternate layouts
- Create multiple versions of the same message
- Vary the time that screens display
- Include animation/video
Call to Action
- Use strong verbs in a concise phrase
- Give the specifics needed to act (e.g., dates, places, phone numbers, a short URL or QR code)
- Highlight the call to action with a contrasting text color
If your sign presents a rotating series of screens, consider the environment when deciding the loop length:
- A medical office waiting room would probably warrant a longer time between screens, as patients have time to read and want to maintain a relaxed ambiance.
- A hallway where people busily rush by may call for a short delay, as a screen change may grab their attention. Yet the viewer must have time to read the message.